Kickstarter Campaign of the Week: Your Family Rocks!

Kickstarter Campaign of the Week: Your Family Rocks!

Your Family Rocks! is a family /party style game by Ludyo.  It is a new type of tabletop game that transforms your family photos into real cards in a real game. By merging photography and tabletop games, “Your Family Rocks!” lets you not only look at your photos but to play them as well. They took the time to answer some questions for us about their campaign. Take a look below and check out the campaign! It is live on Kickstarter now until July 13, 2018. 

Can you give us a “Tale of the Tape” for your game? The title, genre, playtime, age ranges, etc.

Your Family Rocks! is a family /party style game.  The playtime is 20 to 200 minutes and age range is 10+. Your family photos are transformed into real cards, which makes it really unique.

What is the elevator pitch?

Don’t just look at your photos…play them! Your Family Rocks puts your family memories at the center of the board game. The game uses your own family photos as the 60 “family cards” in the game, making it the first your-photos-transformed-into-cards board game. Your photos play the central role in the game, influencing your strategy, your score, your control over pieces, and in the end, how the game plays out.

When is your Kickstarter going live?

The Kickstarter went live June 12, 2018 and runs until July 13th. 

Where are you in production/development? How close are you to complete?

All production and logistic issues have been taken care of. We were waiting for a couple of reviews to strengthen our Kickstarter campaign page and completed a promotional campaign before the project launched.

Are there any other games that you think are comparable to your game?

As far as we know, this type of customized tabletop game has never been explored. Some dynamics though might resemble other card dynamics (storybuilding, theme selection, card association,…) but we have had no comments about it reminding players of a specific game.

You’re a game designer. You could have made any game you wanted. Why did you make THIS game?

1) Purpose Reason: The most important reason is the meaning associated with the concept. I think that fostering family moments based on their unique memories has value per se.

2) Uniqueness Reason: There is no such type of game yet.

3) Market Reason: If the concept is well communicated and gets track among the board game and parenting communities the potential can be quite interesting, we might expand the same concept for other types of memories (“Your Friends Rock!” for example)

What was your design process like?

Longer than expected! 😉 It started a gift for my family and the initial idea was to play our memories. As time went by, and after some plays with family and friends, I have decided to try a Kickstarter and this implied some changes. I had to simplify the mechanics in order to reach younger audiences and had to cut on some customization elements we had (people faces on meeples and family name on discs). I also had to combine the game design with the game art to make it more appealing.

What is the number one reason why a family MUST purchase this game?

It’s their photos, their memories, their game. Families take tons of photos and they look at it, but being able to play them, while remembering good times and building relations is a different thing. The best reason is: by playing their past memories we believe families will strengthen their future relations.  To transform photos into real game cards, you just need to upload 60 photos to the Ludyo platform, and we’ll turn them into real game cards. We will assemble the game and deliver it at your doorstep.

How long has this game been in development?

3 years

What obstacles did you encounter making this game?

Having the game dynamics/mechanisms closed was the first one. But the most important issue was logistics. The current supply chain of the board game industry is not capable of providing this type of customized solution so we had to make sure we were able to assemble potentially thousands of customized games . We are now very solid on this, but it took as a long time to get to it.

What did your first prototype look like?

Very different from the current version. The design was completely different, the mechanics were more complex and the game components were more customized than they are now. (as explained on “What was your design process like?”)

Why did you get into making games?

The inner desire to make a game has been inside for a long time. When I was 20 I tried making a board game about guards and prisoners, but I failed. Then I created a deck building game for standard 52 deck cards. I reached a new level when I decided to make a board game as a Christmas gift for my family. Family and friends liked it and gave me the incentive to try a Kickstarter. I am continuously provoked with new ideas for board games through daily conversations or simply walking on the street. It just comes naturally, which I believe is a sign that I should at least give it a try.

What other information do you want us to know about you, your company, and/or your game?

Feel free to visit our Facebook page where you can find a couple of videos explaining the concept and how to play: One point we have been asked many times: Why Kickstarter? Kickstarter is a good way to 1) test market acceptance of such new concept 2) clarify who our authentic demand is (those who cannot not try the game) 3) global reach and brand association with the concept and 3) support the project development only if succeed (no production costs if the project is not succeeded) 

We hope that, by playing their memories, families will strengthen future relationships. This has always been our guiding star.

What do you think? Sound off in the comments and let us know your thoughts!

Make sure to keep your eyes on Engaged Family Gaming for all of the latest news and reviews you need to Get Your Family Game On!

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