Games that are assigned the E 10+ rating by the ESRB contain content that should be suitable for children 10 years and older. The content is often described as “moderate impact.” These games may contain minimal cartoon or animated violence. There may also be animated blood, foul language and minimal suggestive themes. This roughly translates to the video game equivalent of most Disney films. You might see a fight, but it won’t be any more impactful than most Saturday morning cartoons.
Many games in this category can be classified as family friendly. As I mentioned above, these games are rated as the equivalent to most Disney films. If you are a more conservative parent, then it is best to check the content descriptors used on the back of the games box. You can use those descriptors to make decisions about what content you might want to exclude and what you find acceptable. For example, you may be fine with mild cartoon violence, but push a game aside because it contains mild language.
Trivia: This rating was implemented on October 1, 2004 by the ESRB. The first game ever given this rating was Donkey Kong Jungle Beat. (Who knew?)