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Angry Birds

Angry Birds is one of the most successful video game franchises in recent memory. It has successfully melded with licenses like Rio and Star Wars, so it was only a matter of time before it would try again.

Angry Birds Transformers was announced about a month ago, but details were sparse. That has been solved and Rovio and Hasbro have revealed a TON of details regarding the plot, the characters, and (most importantly) the pricing.

The plot is straight-forward. The Egg Spark lands on an island changing the local residents into Angry Bird versions of various characters from Transformers lore (Optimus Prime, Bumblebee, Starscream, etc).

The toys themselves will be figures that have both a robot and a vehicle mode (very similarly to other Transformers toys), but will also be able to be scanned into the Angry Birds Transformers app that will release on iOS and Android devices during Fall of 2014.

This will make three toys to life properties fighting for our precious dollars during this Holiday season. The good news for parents is that there are FAR fewer Angry Birds Transformers figures compared to Skylanders and Disney Infinity. It is even better news that the individual figures are significantly cheaper.

The following character packs will be available for sale. All of them will be exclusively available at Toys R’ Us:

Angry Birds Transformers Telepods Racer Packs

Retail availability: 10/01/2014

Retail Price: $5.99

Children can play with each Angry Birds Transformers Telepods figure in either vehicle or robot mode or place them onto the telepods base to teleport characters into the app for a digital adventure. This set includes one telepods figure and one base. There are six different figures to collect.

  1. Autobird:Bumblebee Bird – Chuck
  2. Autobird: Heatwave – Terrance
  3. Autobird: Optimus Prime Bird – Red Bird
  4. Deceptihog: Galvatron – Adrian Pig
  5. Deceptihog: Lockdown – Max Pig
  6. Deceptihog: Soundwave Pig


Angry Birds Transformers Telepods Battle Packs

Retail availability: 10/01/2014

Retail Price: $9.99

Telepods Battle Packs include two figures based on classic Transformers hero/villain match-ups (EG: Optimus Prime vs Galvatron) and one Telepods base.

Angry Birds Transformers Telepods Energon Racers Pack

Retail availability: 10/01/2014

Retail Price: $19.99

The Energon Racer Pack Includes five different figures:

These figures also unlock special powers for the characters in game and different ways to play with them in the game itself.

Angry Birds Transformers Telepods Bumblebee Bird Blast

Retail availability: 10/01/2014

Retail Price: $19.99

The Bumblebee Bird Blast playset includes Bumblebee Bird and Grimlock figures as well as a launcher and tunnel. These versions of the characters also unlock special powers in the game.

Angry Birds Transformers Telepods Optimus Prime Bird Raceway

Retail availability: 10/01/2014

Retail Price: $29.99

The Optimus Prime Bird Raceway playset includes a launcher,Optimus Prime Bird, Ultimate Megatron Pig and a raceway track. These figures unlock special characters, powers, and new ways to play the game.

Optimus Prime Bird!
Galvatron! (Adrian Pig!)
Bumblebee Playset!
Optimus Prime Raceway Playset!
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Rovio, the company behind the massively successful Angry Birds series, did not attend E3 this year. Instead they went to the International Licensing Expo to make their latest Angry Birds reveal. This shouldn’t come as a real surprise to anyone. Rovio has managed to turn what could have been a “throwaway” mobile game into an empire that transcends video games. Their Star Wars and Rio themed crossover games have been very well received so it was inevitable that they would find more partnerships. Their newest announcement is the impending release of Angry Birds Transformers!

This announcement is very timely considering the marketing and merchandising push that is currently in place for Transformers: Age of Extinction.

Details are sparse right now, but we do know that the crossover will focus on the battle between the “Autobirds” and the “Deceptihogs.” Take a look at the gallery below for images of the characters they have shown off so far. Since most of the characters involved can transform into vehicles is stands to reason that they will release a follow up to their downhill kart racing game Angry Birds Go!

As with the previous licensing arrangements, Angry Birds Transformers will go beyond the iOS app. There will be a full line of clothes and toys tied into the license that will include a new set of telepods toys-to-life figures.

The toys-for-life segment of the market will be VERY crowded this Holiday what with the continued presence of Skylanders, Disney Infinity, and Angry Birds Telepods as well as the amiibos from Nintendo. It will be very interesting to see how this all shakes out.

Angry Birds Transformers
Angry Birds Transformers is the latest partnership between Rovio and another brand!
Angry birds transformers posed similar to 1987 Transformers: The Movie Poster
This is a clear riff on the 1987 Transformers: The Movie cover... and it is amazing!
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